The History of Nike

The+History+of+Nike

Roen Encarnacion Jr., Contributor

 Nike Inc., formerly known as Blue Ribbon Sports Inc., is an American Multinational Corporation brand. Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight. Bill Bowerman is a track and field coach who

coached and trained many athletes who became successful in their lives, alongside Phil Knight. Knight is a businessman who became CEO and Chairman of Nike for 52 years. Nike is known worldwide for making Apparel, Footwear, Equipment, Accessories, and quality services.

 

 

Nike’s first-ever-made track shoe was the Nike Cortez. Cortez is a significant shoe and known to be one of the shoes that made Nike successful.  Nike Cortez was created by Bill Bowerman. Bowerman made this because he felt that athletes needed durable and comfortable shoes for distance training and road running. It was released during the 1972 Summer Olympics, which is why it gained increasing popularity for people.

 

Now, Nike has a lot of products such as famous shoe lines like Air Max, Air Force 1, Nike Blazers, Nike dunk, Nike SB, etc. Nike also has two subsidiary brands which are the Converse and Jordan Brand. The converse was used in the NBA back 1970s-1990s. It was used by Hall of Famer Magic Johnson and Larry Bird. The other one is the Jordan Brand. Air Jordan is a brand of shoe, athletic, and also style clothing. The brand was made for Hall of Famer Michael Jordan during his time with the Chicago Bulls. Air Jordan has a lot of shoe releases and shoe colorways. Air Jordan is one of the most successful and famous brands in the world. Every time they released a new pair, many people waited and bought a bulk amount of Jordans to resell.