Tarte has been loved by the beauty community for a while now for their popular Shape Tape Concealer that came out at the end of 2016. With all the support that the brand got, they decided to launch a Shape Tape Foundation in January of 2018 !

The foundation looks just like a bigger version of the concealer with the same purple and gold top with a doe foot applicator.

The Shape Tape Foundation comes in two different formulas : Matte & Hydrating. The matte formula of the foundation has a purple strip on the bottle while the hydrating formula has a light blue strip.

The matte foundation minimizes the appearance of pores, absorbs shine, and nourishes the skin. Its also made with Vitamin E and Mineral Pigments.

The hydrating formula makes skin luminous, skin-smoothing, and contains hyaluronic  acid hydrates. Its also made with Vitamin C and Collagen.

Tarte promotes this foundation as full coverage, long wear, oil-free , and hypoallergenic.

Even though there was a lot of hype with this foundation, Tarte got a lot of controversy with the shade range. When previewing their products, Tarte showed a sneak peak of their color ranges to only being about 18 shades. Most of the shades being for lighter complextions.

Overall the Shape Tape foundation gives pretty good coverage and lasts about the average 12 hours for a foundation.

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